About Us

Subaru of Rochester was started in November 2017 and it has been quickly growing as the best dealership in Rochester. Though it is not the largest store in town, Subaru is one of the top selling brands in the area, and Subaru of Rochester is the trend setter.

As the first local dealership to offer free lifetime powertrain warranties and the first to continuously run an avid online social community, this store has set the standard for innovation in Southeast Minnesota. A modernized buying process using iPads®, up to a year of free maintenance with every purchase, and the largest selection of Certified Pre-Owned Subarus in the area make this store the best place to buy a Subaru.

We are a dynamic organization that constantly seeks areas of growth and innovation. This growth starts at the personal level and continues into all aspects of our business and our community.

As the flagship store of the Penz Automotive Group, Subaru of Rochester started the main pillars of Penz Automotive: Employee Retention, Customer Satisfaction, and Community Involvement. 

You will find that things are a little different at our store. You'll notice when you walk in the doors. And long after you make your purchase, you'll realize that you had a great experience at our store, you got the most value for your money, and you joined a community of Subaru enthusiasts who strive to make the world a better place.