From our friendly team of highly-qualified customer-service professionals, to our comprehensive inventory, to our affordable financing solutions, and our trustworthy vehicle repair and service center, there are so many reasons to choose Subaru of Rochester! Since 2017 our main goal has been to eradicate the negative stigmas associated with the car business. We have been growing quickly as we show Rochester and the surrounding areas that we are more than a dealership and that Subaru is more than a car company.


     -Included on all new and most pre-owned vehicles

First Year Maintenance Included with PowerLife 

     -2 Oil Changes, 2 Tire Rotations & 2 Multi-Point Inspections

7 Day Exchange/Return

     -7 Day/500 Mile Exchange on New Vehicles

     -7 Day/1000 Mile Return on Pre-Owned Vehicles

Third Party Pricing Data 

     -We Price all our vehicles with Kelly Blue Book® data

Complementary Dog Park 

     -It's no secret that Subaru loves pets, so we have a dog park for your           favorite four legged friend

Free Shuttle Service 

     -Free rides to work or home, while our certified technicians get your           vehicle repairs done

Subaru Certified Sales Staff

     -Our knowledgeable Product Specialists have all the information you           need to make an informed vehicle purchase

We invest in our community by supporting the following organizations:

  • Ronald McDonald House of Minnesota
  • MN Adult and Teen Challenge
  • Bamber Valley Elementary School
  • Boys and Girls Club of Rochester
  • Hiawatha Homes
  • Brighter Tomorrows
  • Ironwood Springs
  • Willow Creek Golf Course
  • Rochester Football Club
  • Dogs Downtown
  • Meals on Wheels
  • Litter Bit Better

Here at Subaru of Rochester, we're committed to your satisfaction, and we'll go above and beyond to ensure that your experience with us is positive. For a superior automotive experience choose us above all the rest! 

Continue reading below, to learn why else you're going to want to shop with us over other new & used car dealerships.

Click to Meet Our Outstanding Staff

Our Selection of New Subaru Vehicles

We have one of the largest and most impressive selections of new Subaru cars, crossovers, and SUVs available anywhere near Owatonna. Our new Subaru inventory has something perfect in-stock for everyone, you included. On the hunt for an efficient and reliable sedan with superior all-weather capability? One of our Subaru Legacy or Subaru Impreza models might be right for you. How about something more spacious and versatile? Try one of our Outback models on for size. Looking for the space only an SUV can offer? We make sure to stock plenty of Subaru Forester and Subaru Ascent SUVs!

Our Used Inventory

If value comes before all else in your vehicle search, then you're going to love our selection of quality used vehicles. We carefully curate our used inventory to include your favorite Subaru models in gently-used condition with low-mileage on the odometer. In fact, the majority of used vehicles we sell have less than 50,000 miles. What's more, we sell used cars from names you know and trust - including Chevrolet, Ford, Honda, and Toyota. Plus, we make sure our used inventory has vehicles in-stock with the features you crave, including the latest touchscreen infotainment technology, active safety features, and other luxuries. And, if all the above weren't enough, our used inventory has plenty of budget-priced options under $10,000, too!

Our Affordable Automotive Financing Solutions

We strive to provide automotive lease and loan solutions that customers like you near Rochester and Red Wing can truly afford. Whether you're working on rebuilding your credit, you have a perfect score of 850, or anything in-between, we'll work hard to help you get behind-the-wheel of the new or used vehicle that best fits your needs and your budget!

Our Service & Parts Center

Don't just come to us for your next vehicle. Stay with us for the long-run, and your vehicle will get the TLC it deserves from highly-skilled, well-trained professionals. At our Subaru service & repair center, we work hard day-in and day-out to provide a better vehicle maintenance and service experience. Plus, we not only offer technical expertise, but also convenient amenities, like free service shuttle, comfortable waiting lounge with Wi-Fi and snacks, and much more!

Our Convenient Location

Whether you entrust us to help you find and finance your next new Subaru SUV or you're looking for a place you can rest easy when taking your vehicle in for service or repairs near Red Wing, you'll appreciate our convenient location. Located at 4840 Maine Ave SE in Rochester, MN, not far from Mankato, Albert Lea and the surrounding towns, we're easy to find. About a five minute drive northeast of the Rochester International Airport and not far from your favorite shopping centers, we're also easy to access from Route 63. Visit us today to experience how we approach your automotive needs differently!

Learn More: Contact or Visit Us Today

Ready to learn more about what makes us your best source for automotive sales, financing and service near Rochester, MN? Contact us online or by phone today, or simply visit our new & used Subaru dealership in-person!