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Built to Last.
97% of Subaru vehicles sold in the last 10 years are still on the road today. View our available Certified Pre-Owned Vehicles
Our Causes and Passions.
It's our aim to spread the Love Promise as far as possible. That's why we work with a diverse range of organizations. Many of them fall under one of these areas of focus.
Loving the environment means more than loving the great outdoors. It means working to preserve it.
We should all have a chance to lead a healthy life. We're aiming to give as many people that chance as we can.
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.
Welcome To Your Local Subaru Dealership in Rochester, MN
Welcome to Subaru of Rochester, your trusted destination for all things Subaru in Rochester, MN, and the surrounding areas. Since opening in 2017, we’ve quickly earned a reputation for providing exceptional vehicles, expert service, and a customer-first approach that truly sets us apart. Whether you’re shopping for a new Subaru, exploring used cars, or looking for expert service, our dedicated team is here to ensure your experience is smooth, enjoyable, and tailored to your needs. With benefits like a community-focused mindset, Subaru of Rochester is proud to be more than a dealership—we’re your automotive partner.
Explore Our New Subaru Vehicles in Rochester, MN
If you’re searching for a dependable, safe, and versatile new vehicle, our new Subaru lineup has something for every lifestyle. From the family-friendly Subaru Ascent with three rows of seating to the adventurous Outback and the compact yet capable Crosstrek, Subaru models are built to deliver confidence on every drive. The ever-popular Forester is perfect for daily commutes and weekend getaways, thanks to its advanced safety features and spacious design. Every Subaru in our inventory comes standard with Symmetrical All-Wheel Drive, EyeSight® Driver Assist Technology, and legendary reliability, making them the perfect fit for life in Minnesota. Browse our new Subaru selection today to find your perfect match.
Discover Reliable Used Vehicles from All Makes in Rochester, MN
At Subaru of Rochester, we understand that the right car for you may be pre-owned. That’s why we carry an impressive inventory of used vehicles from Subaru and many other trusted makes. Our selection includes budget-friendly options, lightly driven certified pre-owned Subaru models, and high-quality used cars, trucks, and SUVs that undergo thorough inspections for peace of mind. Whether you’re considering a Certified Pre-Owned Subaru Outback or a pre-owned model from another brand, you’ll find competitive pricing and plenty of choices to fit your lifestyle and budget right here in Rochester.
Expert Financing Solutions to Fit Your Needs
Financing your next vehicle should be simple, and our finance center is here to make it stress-free. We offer flexible auto loan and lease options to meet your needs, whether you’re building credit, financing your first Subaru, or upgrading to a new model. Our online finance application allows you to get pre-approved quickly and securely from the comfort of your home. Backed by competitive rates and guidance from our friendly finance specialists, Subaru of Rochester ensures that your path to ownership is straightforward and designed around you.
Value Your Trade and Upgrade with Confidence
Upgrading to a new or pre-owned Subaru is easier when you value your trade with us. Our online trade-in tool provides an instant appraisal so you can see exactly what your current car is worth. Apply that value toward your next Subaru purchase and enjoy a smoother, more affordable buying process. Whether you’re moving into a new Subaru Forester, Crosstrek, or another model, our team is here to help you maximize your trade-in value and drive away with confidence.
Certified Service You Can Count On in Rochester, MN
Keeping your Subaru in top condition is simple with our state-of-the-art service center in Rochester, MN. Staffed by factory-trained technicians, we use genuine Subaru parts and the latest equipment to ensure every repair and maintenance job is done right. From routine oil changes and tire rotations to complex diagnostics, our team is committed to keeping your Subaru running like new. Enjoy added perks such as a free shuttle or Lyft service, complimentary dog park access, and convenient online scheduling. With service coupons and trusted care, Subaru of Rochester makes maintenance both affordable and convenient.
Why Choose Subaru of Rochester
When you choose Subaru of Rochester, you’re choosing more than just a dealership—you’re choosing a partner in your driving journey. Since 2017, we’ve worked to redefine what a dealership experience should be, offering transparency, honesty, and customer-focused service. Benefits like our Lifetime Powertrain Warranty, free first-year maintenance, and third-party pricing data set us apart. Beyond cars, we’re deeply invested in our community, proudly supporting organizations such as Ronald McDonald House of Minnesota, Boys and Girls Club of Rochester, Meals on Wheels, and more. Subaru is more than a car company, and Subaru of Rochester is more than a dealership—we’re a part of your community.
Visit Us or Test Drive New Subaru Vehicles in Rochester, MN
There’s no better way to experience the capability, safety, and comfort of a new Subaru than with a test drive at Subaru of Rochester. Our friendly and knowledgeable staff will help you explore trims, features, and options to find the Subaru that best suits your lifestyle. Whether you’re from Rochester, Byron, Stewartville, or nearby Southeast Minnesota communities, we’re here to welcome you with a positive and pressure-free environment. Visit us today or shop online to start your Subaru journey with confidence.
