Subaru of Rochester is your Subaru Dealer located in Rochester, Minnesota

We're a family-owned dealership today and we're still committed to the people of the Rochester area. We found an even better way to satisfy you: Love What You Drive Promise

It's a negotiation-free pricing policy we apply to all of our vehicles. It's based on what customers told us. They want the purchase of a vehicle to be fun and enjoyable. 

That's why the Stress Free Price is clearly displayed on every new and pre-owned vehicle for everyone to see. It gives you that fast, fair negotiation-free buying experience. The price is posted 24-hours a day, 365-days a year. It's highly competitive because we constantly shop actual sale prices of vehicles in the area, as well as research online third party resources like edmunds.com and kbb.com.

You should also know that, unlike "commissioned car salespeople," we have Product Specialists who are paid a salary, with a bonus for volume and customer satisfaction.

Continuous Improvement
We are a dynamic organization that constantly seeks areas of growth and innovation. This growth starts at the personal level and continues into all aspects of our business and our community.

Teamwork
We put aside our individual needs and work towards and accomplish our goal to deliver a truly exceptional experience to every single customer every single day.
Fun
Fun is key to an enjoyable workplace. It encourages energetic contributions from our team members and creates an upbeat environment for our customers that helps differentiate us from our competition